Turn your website into a game.
Bounty puts collectible coins on the pages you want people to see. Visitors follow your quests, collect coins as they explore, and unlock real rewards like coupon codes and gift cards.
Try it: click the coinsThe Fall Collection
Shop nowExplore the Fall Collection
- Open the new collection
- Check out the Trail Jacket
- Find this week's sale
Reward: 15% off your order
Quest complete!
Your visitor just explored three pages you chose and earned a reward.
A simple game loop,
built on your own pages
You decide where people should go. Bounty turns that path into a quest with coins along the way and a prize at the end.
Quest
A goal for your visitors, like "Explore our new product releases."
Tasks
The steps that make up a quest, such as visiting a product page or watching a video.
Coins
Visitors earn coins by clicking the links, buttons and elements you put in a quest.
Reward
Finishing a quest unlocks your prize: coupon codes, gift cards or Bounty coins.
Launch your first quest in minutes
Nothing to install on your website. Bounty runs in the visitor's browser through our extension, so you can set up quests without a developer.
Add your website
Create a free account and enter the address of the site you want to gamify.
Let AI build your quests
AI Studio reads your pages and drafts ready-to-play quests. Edit, reorder or remove anything.
Fund rewards & go live
Add coins, attach a reward, and track every coin your visitors collect.
Paste a URL.
Get a quest line.
AI Studio explores your website like a curious visitor, finds the links and buttons worth rewarding, and turns them into quests people can actually finish.
- Explores your pages and only picks visible elements that keep people on your site.
- You set the difficulty (easy, medium or hard) and how many coins each click is worth.
- Each quest is different, covering a different part of your site, so visitors always have somewhere new to go.
- Exploring yourstore.com, 38 pages read
- Found 126 clickable elements
- Placed coins on 14 spots
- Quest: New Arrivals Tour4 steps · 30 coins
- Quest: Gift Guide Hunt3 steps · 35 coins
- Quest: Trail Gear 1015 steps · 40 coins
- 3 quests ready to play
You stay in control of every coin
Point attention where it counts, reward the behavior you want, and never spend more than you planned.
Real rewards
Offer coupon codes, gift cards from major retailers, or Bounty coins that players spend in the Marketplace.
A budget you set
Fund your site with coins and choose what each click is worth. Coins stop appearing when the budget runs out.
Limited-time drops
Limit rewards by time and availability to create urgency, from flash sales to launch-day hunts.
Step-by-step quests
Require steps in order to guide visitors through a path, like browse, compare, then add to cart.
Seasonal campaigns
Spin up themed quests for holidays, product launches and special occasions to bring visitors back.
Engagement history
See every coin collected on your website: which page it was on, what it paid and when.
Pay for engagement, not impressions
- Free to sign up and build quests
- Coins are only spent when a visitor clicks a rewarded element
- You choose the value of every click and your total budget
What does a quest cost?
Estimate the coins you pay out when visitors finish a quest.
Estimate of coin payouts only. Coupon codes or gift cards you attach as completion rewards are yours to supply.
Get rewarded for browsing
Playing is free. Hunt for coins on your favourite websites, finish quests, and trade your coins for rewards.
- Install the free extension for Chrome.
- Visit a website from the Playground and look for glowing coins.
- Redeem your coins for gift cards and more in the Marketplace.
Questions, answered
How much does it cost?
Signing up is free. Website owners buy Bounty coins to fund their sites: 100 coins cost $1 USD. Visitors earn coins for each rewarded click in a quest, and you decide how many coins each click is worth. You can also offer extra rewards for finishing a quest.
Do my visitors need to install anything?
Yes. Coins and quests appear for visitors who have the free Bounty Chrome extension. Everyone else sees your website exactly as usual.
Do I need to change my website's code?
No. You build quests in your Bounty account, either automatically with AI Studio or by clicking elements on your pages with the Chrome extension. Nothing needs to be added to your site.
What rewards should I offer?
You can offer several types of digital rewards. If you have an e-commerce store, you can offer discount codes for visitors to use at checkout. Rewards can also give Bounty coins or gift card codes from major retailers like Amazon and Starbucks.
Can I get help setting up my Bounty campaigns?
Yes. We can create marketing campaigns based on what's valuable to your business. Together we'll identify the most valuable content on your website and reward visitors for finding it.
Give visitors a reason to explore
Set up your first quest free, and let AI Studio do the heavy lifting.